What makes a good email signature

Here are some tips on how to create a good and effective email signature.

1. Be concise. Your email signature should be as short as possible. Make sure you include your name, your company and position, and how to get in touch with you. Listing every possible phone number, email address or social media profile is overkill. The more pages your link to, the less likely it is your recipient will click on any of them. Just remember, less is more.

2. If you are going to include an image, make it photo of yourself. People remember visuals better than text and if you want to stand out from the crowd, there is nothing more effective than putting a face to your name.

3. Don't make your email signature an image. Not only does an image increase the email's size, it will very likely be blocked before being opened (some email clients store images as attachments or block them by default). Also, there is no way your recipient can copy information from the image.

4. Don't be afraid to show some personality. Although your email signature should be concise and professional, it doesn't have to be boring.

5. Be careful using HTML. If you can, stay away from HTML signatures. While HTM is supported, you will very likely have problems with images and layout in different email clients. If you need to use HTML, make sure your email signature still looks good in plain text (ie. use standard-sized web-safe fonts).

6. Don't be afraid to include a call-to-action. A simple line of text that prompts your recipient to take action would suffice. It can be a simple reminder to download your new ebook, schedule a free consultation, attend an event, etc.